CatchFlow — AI-Powered Price Intelligence for Seafood Distributors

Your buyers waste 3 hours a day reading emails

Every morning, your procurement team opens 30-60 supplier price lists — each in a different format, different units, different abbreviations. They re-type prices into spreadsheets, compare by hand, and still miss the best deals.

60+ emails. Zero standardization.

Every supplier sends prices differently — PDFs, images, plain text. Different units (per lb, per kg, per case). Your buyers manually translate all of it before they can even start comparing.

Missed deals

By the time your team finishes compiling prices manually, the best inventory is already spoken for. Speed wins in this market.

Pricing errors

$14.50/lb misread as $14.50/kg — one wrong unit conversion costs thousands in margin erosion across a single order.

What happens when you hire an AI buyer

Without CatchFlow

• Open 60+ emails one by one every morning
• Manually re-type prices into spreadsheets
• Convert between lbs, kg, cases, and dozen by hand
• Compare suppliers by scrolling between 15 tabs
• Miss the best deals because data isn't ready until 10 AM
• Pricing errors slip through — margin silently erodes

With CatchFlow

• AI reads and normalizes every supplier email overnight
• Ask "who has the best mahi today?" and get instant answers
• Say "draft me 200 lbs swordfish from Gulf Coast" — done
• Every price converted to per-lb, every species standardized
• Your AI knows every item across every supplier in real time
• Orders drafted, compared, and ready before you finish your coffee

From inbox chaos to price clarity in 4 steps

Connect your email. CatchFlow handles the rest — extraction, normalization, and an AI assistant that knows your entire market.

1. Connect your inbox — Link your Gmail or Outlook account with one click. CatchFlow starts monitoring for supplier price lists immediately.
2. AI reads every price list — Our AI extracts pricing data from any format — plain text emails, PDF price sheets, even photographed whiteboards. It understands seafood abbreviations like H&G, IQF, 16/20, and CO treated.
3. Data normalized instantly — Every item is matched against 500+ species, prices converted to per-lb, grades and forms standardized.
4. Talk to your AI buyer — Ask CatchFlow anything — "who has the best tuna today?", "draft me an order for 500 lbs snapper", "how does today's pricing compare to last week?"

Compare every supplier — side by side, in real time

Filter by species, grade, size class, and supplier. Every price normalized to per-lb so you can spot the best deal in seconds.

Deep profiles on every supplier in your network

See every supplier's full catalog, average price per lb, item count, FOB locations, and contact info — all auto-populated from their emails.

Star the items you care about — track them across suppliers

Build your personal watchlist. Star any item and CatchFlow tracks it across every supplier automatically.

Like having another buyer on staff — one that never sleeps

CatchFlow doesn't just organize data — it becomes your most knowledgeable team member. Ask it anything about today's market, compare suppliers in seconds, and draft orders with a single message.

• Knows every item across all your suppliers in real time
• Compares prices, tracks trends, flags best deals
• Drafts purchase orders from a single conversation
• Understands industry shorthand: H&G, IQF, 16/20, CO treated

Built for every role in your operation

Whether you're the owner watching margins shrink, the buyer drowning in emails, or the ops manager chasing down clean data — CatchFlow solves your specific problem.

The Owner / CEO

It's like hiring the most knowledgeable buyer in the industry — except it works 24/7, never makes a data entry error, and costs less than one hour of payroll per day.

Head Buyer / Procurement

I walk in at 6 AM and just ask CatchFlow "what's the best price on yellowfin today?" — it already knows. I draft orders through a conversation instead of building spreadsheets.

Operations Manager

The AI handles the messy part — reading 60 different email formats and turning them into clean, standardized data. Our orders are accurate, our receiving is faster.

Frequently asked questions

What software helps seafood distributors consolidate supplier price emails?

CatchFlow monitors 60+ supplier emails on a 20-minute cycle, extracts pricing from PDFs, text, and photographed price sheets using Vision AI, and normalizes data across 500+ species. Buyers stop spending 3 hours a day reading emails. Connect Gmail or Outlook in under two minutes — no IT setup required. The platform handles the messy reality of supplier email: different formats, different units (per lb, per kg, per case), inconsistent abbreviations (H&G, IQF, 16/20, CO treated), and a mix of attachments and inline text. The result is one searchable dashboard with every spot price normalized to per-lb, ready to compare side-by-side before your team arrives.

How do I track yellowfin/grouper/snapper prices across multiple suppliers?

CatchFlow normalizes every supplier quote to per-lb across 500+ species. Connect Gmail or Outlook in 2 minutes — CatchFlow reads incoming supplier emails, handles H&G/IQF/count grade abbreviations, and gives a single sortable view of every spot price. Filter by species, grade, size class, or supplier. Star the items you care about (yellowfin tuna, red grouper, red snapper, mahi mahi) and they're tracked automatically every time a new email comes in. See today's best price, the supplier offering it, the weekly average, and the range — without re-typing a single quote into a spreadsheet.

What's the best AI tool for seafood buying?

CatchFlow is purpose-built for seafood buyers. It reads supplier emails like a buyer would — understanding H&G, IQF, 16/20, CO treated abbreviations — and lets you ask conversational questions like 'what's the best yellowfin price today?' Generic spreadsheet tools and ERPs don't know that 'snapper' on one email and 'amer. red snapper' on another are the same item — CatchFlow's normalization engine maps every name across 500+ species. The assistant can compare suppliers, surface today's best deals, and draft purchase orders from a single message. Pricing starts at zero — there's a free trial that connects to your inbox in under two minutes.

How does CatchFlow extract prices from photographed price sheets and PDF attachments?

CatchFlow uses Vision AI to extract pricing data from any format suppliers send — plain text email bodies, PDF price sheets, scanned faxes, and photographs of handwritten whiteboards. The model reads pricing tables, item descriptions, weights, count grades (16/20, U-15, 21/25), and form codes (H&G, IQF, fresh, frozen, CO treated), then normalizes everything to a unified schema. Items are matched against a 500+ species catalog so 'amer. red snapper' from one supplier and 'red snapper, dom.' from another roll up to the same row. Vision extraction runs on every new email in a 20-minute cycle — no manual upload or OCR step required.

What seafood abbreviations does CatchFlow understand (H&G, IQF, 16/20, CO treated)?

CatchFlow's extraction model is trained on seafood industry shorthand. It recognizes form codes (H&G = headed and gutted, IQF = individually quick frozen, WR = whole round, FAS = frozen at sea), count grades for shrimp and scallops (16/20, 21/25, U-10, U-15), treatment labels (CO treated, sodium tripolyphosphate, dry-pack), origin abbreviations (dom., imp., FAO area codes), and grade markers (sashimi grade, #1, #2, AAA). Each abbreviation is standardized into structured columns so a buyer can filter by 'IQF only' or 'sashimi grade yellowfin' without parsing every supplier's individual conventions. Vocabulary is updated continuously as new supplier formats appear.

How long does it take to connect Gmail or Outlook to CatchFlow?

Setup takes under two minutes. Connect your Gmail or Outlook inbox with one OAuth click — no IT department, no email forwarding rules, no SMTP credentials to copy around. CatchFlow begins monitoring for supplier price lists immediately and your first normalized batch is typically ready within 20 minutes. The integration is read-only; CatchFlow never sends email on your behalf or modifies your inbox. You can revoke access from your Google or Microsoft account at any time. Existing supplier sender lists are detected automatically — you don't need to maintain an allowlist.

Can CatchFlow draft purchase orders from a supplier email?

Yes. Ask the assistant 'draft 200 lbs of yellowfin tuna from Gulf Coast at today's best price' and CatchFlow generates a purchase order with the supplier, item, weight, unit price, total, and FOB location pre-filled. The buyer reviews, edits if needed, and sends — turning a 15-minute task into a single conversational message. Orders can be drafted across multiple suppliers in one flow ('split this between the two cheapest offers') and exported as PDF, email, or CSV for your ERP. Every draft is tied back to the source email so there's a clean audit trail from the supplier quote to the order.

How does CatchFlow normalize prices across lb, kg, case, and dozen?

Every supplier quote is converted to a per-lb baseline so comparisons are apples-to-apples. The normalizer handles standard weight units (per kg divided by 2.2046, per oz multiplied by 16, per 100g multiplied by 4.5359), case pricing (case weight times unit price divided by case lb), and piece-based pricing (per dozen, per bushel, per piece) using species-specific average weights. Foreign currencies are converted at the latest spot rate. The original price and unit are kept alongside the normalized figure so your team can audit any conversion. The result is one sortable column where $14.50/kg of snapper, $7.20/lb of snapper, and a 20-lb case at $144 line up correctly.

How much does CatchFlow cost — is there a free trial?

CatchFlow offers a free trial that connects to your inbox in under two minutes — no credit card, no setup fee. The trial includes full extraction, normalization, the comparison dashboard, and the AI buying assistant for a 5-day evaluation window. Paid plans start after that based on supplier email volume and team size; quotes are tailored to your specific catalog and traffic. There are no per-user fees inside a single distributor team, and no charges for additional supplier connections. Contact the team through the homepage to discuss pricing for your operation.

CatchFlow vs spreadsheets vs hiring a junior buyer — which scales?

Spreadsheets break at around 10 suppliers and require a buyer to manually re-type prices every morning — typically 2-3 hours of low-margin work. A junior buyer scales linearly: every 30 new suppliers adds another headcount at roughly $50K-$70K loaded. CatchFlow handles 60+ suppliers on a 20-minute cycle for the cost of a single trial subscription and gets faster, not slower, as supplier count grows. It also catches errors a tired buyer at 6 AM misses — wrong unit ($14.50/lb misread as $14.50/kg), wrong species (yellowfin versus bluefin), and stale prices from emails over a week old. The math favors automation past 15-20 supplier relationships.